Dubai: Department of Agriculture, Govt. Of Maharashtra in collaboration with APEDA, ATMA, EFICCI, Universe Exports Wellness Village Cafe.
Table of Contents
About Waigaon Turmeric
Waigaon Turmeric, native to the Waigaon region of Wardha district in Maharashtra, is a Gl-tagged turmeric variety distinguished by its high curcumin content (6-12%), rich aroma, and deep golden color. Cultivated traditionally without the use of harmful chemicals, this turmeric thrives in the region’s fertile black cotton soil, making it a symbol of purity and sustainability.
Its high curcumin concentration gives Waigaon Turmeric powerful anti-inflammatory, antioxidant, antibacterial, and anti-carcinogenic properties. It has long been used in Ayurvedic and traditional medicine to:
Boost immunity and overall wellness
Support liver and digestive health
Manage joint pain and arthritis
Aid in healing wounds and skin conditions
Improve respiratory health and reduce symptoms of colds and infections
With rising global demand for natural and wellness-driven products, Waigaon Turmeric stands out as a premium export for the nutraceutical, pharmaceutical, and organic food sectors, combining heritage with health benefits.
Study Findings of Parchure and Pankaj Bhagat the Director of Waigaon Halad Producer Company
Cancer cases primary health centres in Waigaon taluka of Wardha district in 2015. The taluka has 1.7 lakh population in 166 villages
of the 3 was 1 a migrant
31 cases detected in 2018
of the 31 were 16 migrants
Agriculture Technology Management Agency (ATMA)
(ATMA) is a government-supported institution under the Department of Agriculture that aims to promote farmer-centric extension systems by integrating research, training, and capacity-building at the district level. In Wardha district, ATMA has played a pivotal role in supporting Waigaon-based Farmer Producer Companies (FPCs) by providing them with technical guidance, training on Good Agricultural Practices (GAP), and assistance in value addition and market linkage. Through its continuous support, ATMA has helped enhance the export readiness of Waigaon Turmeric farmers, enabling their successful participation in international markets like Dubai.
Mrs. Pradnya Godghate,
Nodal Officer, RIU, SMART C Office of joint Director of Agriculture, Nagpur Division, Nagpur
Dr. Nalini Bhoyar, project Director ATMA,
APEDA
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce and Industry, Government of India, is dedicated to promoting the export of Indian agricultural and processed food products. As part of its mandate, APEDA provides financial and technical support to exporters, especially under its First Time Export Promotion Scheme, which aims to encourage new exporters and promote niche Indian products in global markets.
For the export of Gl-tagged Waigaon Turmeric, APEDA extended crucial support by covering logistics, certification, and promotional expenses under this scheme. This assistance enabled Universe Exports, in collaboration with EFICCI and local FPCs, to successfully export Waigaon Turmeric to the United Arab Emirates on Gth May 2025, marking a significant milestone for Indian farmers entering the global wellness market.
Mr. Abhishek Dev, Chairman, APEDA
Mrs. Vinita Sudhanshu, G.M. APEDA
EFICCI (EXIM FARMER INDIAN CHAMBER OF COMMERCE AND INDUSTRY)
Universe Exports and three dedicated Turmeric Farmer Producer Companies (FPCs) based in Waigaon, Wardha district are proud members of EFICCI (Exim Farmers Indian Chamber of Commerce and Industry). Through this membership, they benefit from EFICCI’s robust platform for export facilitation, capacity building, access to global markets and Market Linkage. This collaborative network has been instrumental in enabling the successful international debut of Gl-tagged Waigaon Turmeric, strengthening farmer exporter partnerships and promoting India’s agri-export vision.
Mr. Pravin C. Wankhade (Chairman, EFICCI & CEO Of Universe Exports)
Our Wellness Village Cafe
Our Wellness Village Café, located at Sahara Centre, Sharjah, is a unique health and wellness destination dedicated to promoting organic, plant-based, and ethically sourced products. Founded by Dr. Reena Sukdev, a South African wellness expert, the café is committed to sustainable living and holistic well-being. As part of the Our Wellness Village (OWV) initiative, the café serves as a platform to showcase global wellness products, host health events, and build conscious consumer communities. It is now proudly partnering with EFICCI and Universe Exports to host the Waigaon Turmeric Festival, promoting India’s Gl-tagged turmeric as a premium wellness ingredient.
About Turmeric testing event
Golden Latte Launch – A wellness drink made with Waigaon Turmeric, A2 ghee, and ginger juice.
Fireball Turmeric Shots – Ayurvedic immunity-boosting energy drinks.
Waigaon Turmeric Pickles – Combining traditional flavor with wellness.
Live Demos s Tastings Experience Gl-tagged clean-label turmeric products firsthand.
Wellness Talks s Health Discussions Sessions on turmeric’s role in cancer prevention, arthritis, neural health, and immunity building.
Buyer-Seller Meets – Strategic B2B networking with UAE distributors, wellness brands, and institutional buyers.
Panel Discussions – Featuring Gl experts, ODOP representatives, and global wellness entrepreneurs.
Media Coverage s Influencer Features – Special broadcast by RJ Raunak and coverage by UAE-based wellness influencers.
Chief Guests of Honour:
We are privileged to welcome the following esteemed dignitaries as Chief Guests during the festival:
Dr. Mohammad Alketbi
Founder & CEO Lord Investment Group
Mr. Mohammad Alsaffar
Officer, Ministry of Economy, Dubai
Sheikh Kaleem
Founder, Majan Group
Their presence underscores the growing synergy between India’s agricultural innovation and the MENA region’s wellness and trade ecosystem.
Objectives
The Waigaon Turmeric Festival aims to promote the unique qualities and health benefits of Gl-tagged Waigaon Turmeric by showcasing innovative products like Golden Latte, Fireball Turmeric Shots, and traditional turmeric pickles. The event seeks to educate attendees through live demos, wellness talks, and panel discussions on turmeric’s role in health and wellness. Additionally, it provides a platform for strategic B2B networking between Indian producers and international buyers, particularly from the UAE, to expand market access. Enhanced media coverage and influencer participation further amplify awareness and create strong brand visibility for Waigaon Turmeric in global wellness markets.
The procurement of turmeric is conducted through three Farmer Producer Companies (FPCs) based in Waigaon. These FPCs work directly with local farmers to ensure the supply of high-quality, Gl-tagged Waigaon Turmeric. By sourcing from these community-based organizations, the process supports farmers’ livelihoods, promotes sustainable cultivation practices, and maintains the authenticity and traceability of the turmeric used in all related products.
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